Asheville Rising: Good Morning America's Ginger Zee's WLOS Visit

Henrik Larsen

5 min read

Post on May 20, 2025

4.5

Share

Keywords: Asheville tourism, Ginger Zee, WLOS, Good Morning America, Asheville NC, Western North Carolina, travel Asheville, visit Asheville, Asheville attractions, Biltmore Estate tours, Asheville breweries, Blue Ridge Parkway scenic drives, hiking trails, waterfalls, scenic overlooks, the River Arts District studios, popular Asheville restaurants

Good Morning America's beloved meteorologist, Ginger Zee, recently visited Asheville, North Carolina, bringing national attention to the city's breathtaking beauty and thriving cultural scene. Her appearance on WLOS, the local ABC affiliate, showcased the many reasons why Asheville is rapidly becoming a top travel destination. This article delves into the highlights of Zee's visit, exploring the places she visited and the impact her presence had on promoting Asheville's rising popularity.

Ginger Zee's WLOS Appearance and its Impact

Broadcast Highlights

Ginger Zee's segment on WLOS provided a captivating glimpse into Asheville's many attractions. The broadcast highlighted the city's diverse offerings, appealing to a broad audience of potential visitors.

• Biltmore Estate tours: The segment featured stunning footage of the iconic Biltmore Estate, showcasing its grandeur and historical significance. Viewers learned about the various tour options available and the estate's expansive gardens.
• Asheville breweries: Zee sampled local craft beers at several renowned Asheville breweries, emphasizing the city's burgeoning craft beer scene. The segment highlighted the unique flavors and brewing techniques of Asheville's breweries.
• Blue Ridge Parkway scenic drives: Breathtaking shots of the Blue Ridge Parkway showcased the region's unparalleled natural beauty, inspiring viewers to plan their own scenic drives.

The reach of WLOS, coupled with the national viewership of Good Morning America, translates to significant potential for increased tourism in Asheville. Millions of viewers were exposed to the charm of Western North Carolina, potentially leading to a substantial surge in bookings and visits.

Social Media Buzz

The social media response to Ginger Zee's Asheville visit was overwhelmingly positive. The hashtag #GingerZeeAsheville trended locally and nationally, indicating widespread interest in the segment and Asheville itself.

• Numerous tweets and Instagram posts featured stunning photos and videos of Asheville's attractions, further amplifying the positive messaging.
• WLOS's social media channels experienced a significant increase in engagement, with many users expressing their desire to visit Asheville after seeing the broadcast.
• Data suggests a notable spike in online searches for "Asheville tourism," "visit Asheville," and related keywords following the broadcast, indicating a direct link between media exposure and increased interest.

Asheville's Attractions Showcased by Ginger Zee

Natural Beauty

Asheville's stunning natural landscapes were a focal point of Zee's visit and subsequent broadcast. The segment emphasized the city's proximity to the majestic Blue Ridge Mountains and the numerous outdoor recreation opportunities available.

• Hiking trails: The broadcast featured several popular hiking trails, highlighting the diverse terrain and breathtaking views found throughout the region.
• Waterfalls: Spectacular footage of cascading waterfalls captivated viewers, showcasing the area's pristine natural beauty.
• Scenic overlooks: The segment showcased panoramic views from scenic overlooks along the Blue Ridge Parkway, emphasizing the region's dramatic landscapes.

Cultural Experiences

Beyond its natural beauty, Asheville's vibrant culture was also highlighted. The segment showcased the city's rich arts scene, flourishing brewery culture, and diverse culinary offerings.

• The River Arts District studios: The broadcast featured interviews with local artists in the River Arts District, showcasing the creativity and unique artistic talent found in Asheville.
• Popular Asheville breweries: Zee's brewery visits not only highlighted the craft beer scene but also showcased the vibrant atmosphere and community surrounding the breweries.
• Renowned restaurants: The segment featured glimpses of Asheville's acclaimed restaurants, highlighting the diverse culinary landscape and fresh, local ingredients used in many of the dishes.

The Economic Impact of this National Attention

Tourism Boost

Ginger Zee's visit to Asheville holds significant potential for boosting the local economy. The national exposure generated by Good Morning America is expected to lead to a substantial increase in tourism.

• Increased hotel bookings: It's anticipated that hotels and accommodations in Asheville will experience a surge in bookings following the broadcast.
• Restaurant reservations: Local restaurants are also likely to see increased reservations, benefitting from the influx of tourists inspired by Zee's culinary explorations.
• Other tourism-related activities: Businesses offering tours, outdoor activities, and other tourism-related services are poised to benefit significantly from the heightened interest in Asheville.

Long-Term Effects

The positive effects of Ginger Zee's visit are likely to extend far beyond the immediate aftermath. The increased national exposure could lead to sustained tourism growth for Asheville.

• Future collaborations: This visit could pave the way for future collaborations between WLOS and the Asheville Convention & Visitors Bureau, ensuring continued promotion of the city.
• Further media coverage: The positive response to Zee's visit may attract further media attention, further solidifying Asheville's reputation as a premier travel destination.

Conclusion

Ginger Zee's visit to Asheville and her appearance on WLOS provided invaluable national exposure for this burgeoning travel destination. The segment highlighted Asheville's breathtaking natural beauty, vibrant arts and culture, and thriving culinary scene, generating significant buzz and likely leading to a considerable boost in tourism. The positive economic impact on local businesses is expected to be substantial and long-lasting.

Plan your Asheville adventure today! Explore the stunning landscapes, immerse yourself in the rich culture, and experience the magic of Asheville for yourself. Use #ExploreAsheville and #GingerZeeAsheville to share your experience! Learn more about visiting Asheville at [link to official Asheville tourism website].