Quebec Marketing Firm Receives $330K From Via Rail For High-Speed Rail Campaign

Henrik Larsen

4 min read

Post on May 30, 2025

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The Winning Marketing Firm and its Expertise

The winning firm, Stratégiques Marketing Inc., a Quebec City-based agency, specializes in transportation and tourism marketing. With a proven track record spanning over 15 years, they've successfully executed numerous campaigns for major clients, including several provincial tourism boards and a leading bus transportation company. Their expertise has earned them several industry awards, solidifying their reputation for creative and results-driven strategies.

• Extensive Experience: Stratégiques Marketing Inc. boasts significant experience in the transportation sector, understanding the unique challenges and opportunities associated with promoting travel options.
• Specialized Skills: Their team possesses a diverse skill set encompassing digital marketing, social media management, public relations, content creation, and data analytics, all crucial elements for a successful high-speed rail campaign.
• Company Statement: "We are thrilled to partner with Via Rail on this exciting project," says Isabelle Dubois, CEO of Stratégiques Marketing Inc. "Our team is committed to developing a comprehensive and impactful campaign that will not only increase ridership but also solidify Via Rail's position as a leader in sustainable and efficient transportation."

Details of the Via Rail High-Speed Rail Campaign

The Via Rail high-speed rail campaign aims to significantly increase ridership across key routes in Quebec. The target audience includes both frequent travelers and those considering rail travel as an alternative to other transportation methods. The campaign will run for six months, with a focus on the upcoming summer travel season.

• Marketing Channels: The campaign will leverage a multi-channel approach, incorporating digital advertising on platforms like Google Ads and social media (Facebook, Instagram, TikTok), print advertising in relevant publications, and strategic out-of-home advertising placements in key transportation hubs.
• Campaign Goals: Key objectives include a 20% increase in ridership on high-speed rail lines, a 15% boost in brand awareness among the target demographic, and a marked improvement in the overall public perception of high-speed rail as a convenient, efficient, and sustainable travel option.
• Creative Strategy: The campaign's messaging will emphasize the speed, comfort, and environmental benefits of choosing high-speed rail. Creative elements will showcase the beauty of Quebec's landscapes visible from the train, highlighting the seamless integration of travel with the exploration of the region's attractions.

The Significance of the $330,000 Investment

The $330,000 investment represents a substantial commitment from Via Rail to enhance its marketing efforts and drive ridership growth for its high-speed rail network. For Stratégiques Marketing Inc., it represents a significant contract win, securing their position as a leading player in the Quebec marketing landscape.

• Return on Investment (ROI): Via Rail anticipates a significant ROI from this marketing investment, projecting increased ticket sales and revenue to far exceed the campaign's cost. This investment demonstrates Via Rail’s confidence in the marketing firm’s ability to deliver.
• Strategic Importance: The investment underscores the strategic importance of promoting high-speed rail as a viable and attractive transportation alternative, contributing to broader sustainability goals and reducing reliance on personal vehicles.
• Economic Impact: The contract will not only benefit Stratégiques Marketing Inc. directly but will also have a positive ripple effect on the Quebec economy, supporting job creation and stimulating related industries.

Competition and the Bidding Process

Several marketing firms competed for the Via Rail contract. While specific details of the bidding process remain confidential, Stratégiques Marketing Inc.'s comprehensive proposal, showcasing their deep understanding of the transportation sector and their innovative marketing strategies, proved to be the most compelling. Their proven track record and targeted approach clearly set them apart.

Conclusion

The awarding of a $330,000 contract to a Quebec marketing firm by Via Rail for its high-speed rail campaign represents a significant investment in promoting rail travel within Quebec and beyond. The campaign's success will hinge on effectively reaching target audiences through innovative marketing strategies, ultimately driving increased ridership and positive brand perception for Via Rail's high-speed rail services. The winning firm's expertise in the sector positions them ideally to achieve these ambitious goals and contribute to the growth of Quebec's high-speed rail network.

Call to Action: Stay tuned for updates on this exciting high-speed rail marketing campaign from Quebec. To learn more about effective transportation marketing strategies and how to boost ridership, contact Stratégiques Marketing Inc. or follow our updates on the progress of this significant Quebec high-speed rail initiative.